Case Studies

Soul Skin Soul Skin is a beauty and body care business in a coastal resort town. The business specialises in facials and skin care, massage, nail treatments and IPL services. Features For this website, the graphic design plays a critical role in creating a feeling for what this business is about. The colour tones and images create a unique and appealing atmosphere.

Soul Skin

Soul Skin is a beauty and body care business in a coastal resort town. The business specialises in facials and skin care, massage, nail treatments and IPL services.

Features

For this website, the graphic design plays a critical role in creating a feeling for what this business is about. The colour tones and images create a unique and appealing atmosphere.

The site features simple, clear text that explains the company services comprehensively. The site is well-organised so it is easy to find information. All these factors contribute to the success of the site.

Marketing the site

Soul Skin was a relatively new business and resources were scarce to begin with, so the site was launched without the support of an online marketing strategy. (It is not unusual for businesses with little online experience to stick initially to familiar forms of advertising such as newspaper and magazine ads and letterbox leaflets). Nevertheless, the site was successful in drawing new clients to the business and this convinced the site owner of its potential.

After some time, it became possible to launch a keyword marketing strategy for the site, with immediate positive results. Traffic to the site trebled and this has translated into a steady stream of new clients for the business.

The next stage may be to optimise pages for natural search so that traffic costs can be reduced long-term.

Client's testimonial

My website has definitely allowed people who are not in the area to find my business and book ahead services before they arrive in Torquay. This is essential for peak periods as we are so often booked out ahead of time. I find it increases my current clients’ knowledge of our services and many clients have reported how easy it is to use. I have found my website to be an essential tool for business. I still have many plans for my website.

My website has definitely allowed people who are not in the area to find my business and book ahead services before they arrive in Torquay. This is essential for peak periods as we are so often booked out ahead of time.

I find it increases my current clients’ knowledge of our services and many clients have reported how easy it is to use. I have found my website to be an essential tool for business. I still have many plans for my website.

Elly Wright

Please visit the Soul Skin web site.