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Search Engine Marketing
What is search engine marketing?Search engine marketing is marketing aimed at getting your website into the top positions in the search engines such as Google. You don't have to go out and find people who want your products and services. They are there, using the internet, looking every day! Search engine marketing connects those searchers with your website and with you. When used with a website that converts, search engine marketing can guarantee sales success. We use two main strategies to drive search traffic to our client's sites: These are:
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Search Engine Optimisation
The goal of Search Engine Optimisation is to have a website appear at the top of a search engine's results for a 'valuable' search term.
If your website appears near the top of Google's first page for a popular search term, you can expect high volumes of traffic to your website.
And it costs the website owner nothing when a searcher is transferred to the owner's website, so large volumes of traffic can be attracted at minimum cost.
Search Engine Optimisation is a long-term strategy. Results (improvements in traffic) build over time. It can sometimes take months for adjustments that are made to take full effect. Sometimes the search engines make changes to the rules by which they rank websites. These changes can affect your website's position in the search results positively or negatively.
Find out more about search engine optimisation.
Contact us about search engine optimisation.
Keyword Marketing (Pay-per-click)
Pay-per-click is paid online advertising that appears on the right hand margin and often at the very top of the search results page.
With pay-per-click keyword marketing there is a high level of control:
- You choose the keywords (or phrases) you want to be found for
- you choose the daily spending limit
- you choose the times and locations (countries, states, sometimes cities) when and where you want your ads to be displayed
- you choose the page of your website on which these searchers will land and
- you choose the wording for your ads.
Pay-per-click advertising can give you a 'first page' ranking for a search term that otherwise would be 'beyond reach' in natural search. And the results are immediate. No other method of advertising provides the level of flexibility, accuracy or measurability that pay-per-click advertising provides.
Used either separately, or together (depending on the circumstances and priorities of the client) search engine optimisation and keyword marketing are power tools in the internet marketer's tool kit.
Find out more about keyword marketing.
Contact us about keyword marketing.
Our Search Engine Marketing Services
Our Search Engine Marketing services employ a range of specialised strategies to ensure you get the maximum return for your marketing dollar. It is easy to waste a massive amount of money in online advertising through lack of knowledge of how to use these systems effectively.
Running a profitable keyword marketing program is not a 'do-it-yourself' job. It requires specialist skills, -from in-depth keyword research, to ad writing and revision, and ongoing performance management. Similarly, search engine optimisation requires up-to-date knowledge of the criteria the search engines are using to rank sites. We have the ability to bring your site to prominence for high value searches.
Online advertising is growing, while traditional advertising spend is reducing. The reason for this? It's simple. Online advertising gives the greatest return on investment.
Consider the opportunities you may be missing if you do not have a search engine marketing strategy in place. What is the cost of doing nothing?
Please visit our Keyword Marketing and Search Engine Optimisation pages for more in-depth information.
Contact us about search engine marketing to talk over what our services can do for your business.
