Secrets of Success on the Web

 

For a successful online business, follow these steps...

1. Get online with a business grade website

Pass the 8 second test Appeal to the short attention span of people who browse the web.  Competition is always a click away.  You can't make potential customers search for the reason they're at your site, because they won't.  They'll just leave. Tell them what's in it for them People looking to give you their business need to know what the incentive is for doing so.  Again, the competition is easy to find.  So the customer has to see clearly why they should be doing business with you.  Consider phrases like 'Save more', 'Make extra Money' and 'Look better with our product'. Use compelling images Use product images instead of stock photos.  A low quality, irrelevant image can kill your site's credibility.  Icons with blocks of text and buttons instead of plain links can also add appeal.

Close the sale

Use calls to action.  Point your customers in the direction to the next step in checking out.  Your whole goal is to get a sale.  Why would you not make this as easy as possible?  Phrases like 'buy now' and 'add to checkout' will work with appropriate links.

(Adapted from Sandra Cheng  Google Website Optimiser Product Manager)

2.  Get found

 

Implement a strategy so that your website appears near the top of search results for 'high value' search terms -search terms that are important for your business.  Use a combination of paid search, search engine optimisation and affiliate marketing to bring traffic to your website.  Develop a strategy that targets your market precisely.

3.  Improve your conversion rate

Use analytics data to identify strengths and weakenesses with your website.  Make changes.  Test and evaluate.  Develop custom landing pages.  Turn your visitors into customers through built-in conversion architecture.

4.  Keep your visitors coming back

Use email marketing and other online marketing strategies to stay in touch with, and inform, your contacts and customers.  Make sure they know the benefits you have for them.  Stay top-of-mind.


We can help you to be successful on the web.  We would be happy to talk with you about how to develop a strategy for your business.

Phone us today on 1300 431 415 or visit the Contact Us page to send us a message.