Search Engine Marketing
What is search engine marketing?
Internet search engine marketing is aimed at getting your website into the top positions in the results of search engines such as Google.
Every day, there are people who are interested in your products and services actively searching on the internet! You just need to connect with them. Search engine marketing connects searchers with your website and with you.
When used with a website that converts, search engine marketing can guarantee sales success.
We use two main strategies to drive search traffic to our client's sites.
- search engine optimisation (SEO) and
- keyword marketing.
Search Engine Optimisation
The goal of Search Engine Optimisation is to have a website appear at the top of a search engine's results for a 'valuable' search term.
If your website appears near the top of Google's first page for a popular search term, you can expect high volumes of traffic to your website.
And it costs the website owner nothing when a searcher is transferred to the owner's website, so a lot of traffic can be attracted at minimum cost.
Search Engine Optimisation is a long-term, not instantaneous, strategy. Improvements in traffic build over time.
It can sometimes take months for changes that are made to take full effect.
The search engines themselves occasionally make changes to the rules by which they rank websites. These changes can affect your website's position in the search results, positively or negatively.
Find out more about search engine optimisation.
Contact us for a complimentary search engine optimisation consultation.
Keyword Marketing (Pay-per-click)
Pay-per-click advertising (sponsored links) appears on the right hand side, and often at the very top, of the search results page. In contrast to search engine optimisation, pay-per-click brings 'instant' results.
Pay-per-click keyword marketing provides some unique advantages:
- You choose the keywords (or phrases) you want to be found for
- you fully control the budget by choosing the daily spending limit
- you choose the times and locations (countries, states, sometimes even cities) when and where you want your ads to be displayed
- you choose the page of your website where these searchers will land and
- you choose the wording for your ads.
Pay-per-click advertising can give you a 'first page' ranking for a search term that otherwise would be 'beyond reach' in natural search.
And the results are immediate. No other method of advertising provides the level of flexibility, accuracy or measurability that pay-per-click advertising provides.
Used either separately, or together search engine optimisation
and keyword marketing
are power tools in the internet marketer's tool kit.
Find out more about keyword marketing.
Contact us for a complimentary keyword marketing consultation.
Do it Yourself Search Engine Marketing?
It is easy to waste a massive amount of money in online advertising through lack of knowledge of how to use these systems effectively.
Running a profitable keyword marketing program is not a 'do-it-yourself' job. It requires specialist skills, -from in-depth keyword research, to ad writing and revision, and ongoing performance management.
Similarly, search engine optimisation requires up-to-date knowledge of the criteria the search engines are using to rank sites, and of strategies to meet their criteria. We have the ability to bring your site to prominence for high value searches.
If you are in business and you do not have an effective online marketing strategy, you are missing opportunities. Have you considered what it may be costing you by missing these opportunities?
Please visit our Keyword Marketing and Search Engine Optimisation pages for more in-depth information.
Then, contact us
for a no obligation chat about how search engine marketing can bring a new dimension to your business.