Keyword marketing (pay-per-click) connects your business with people who are actively searching for your products and services at that particular moment in time.
|This is in radical contrast to the traditional 'broadcast' approaches to advertising (newspapers, TV, radio and letterboxing). Traditional advertising relies on intrusion. It seeks to divert your attention away from your primary activity.
The dynamics of keyword marketing are totally different, because these ads are called up as the customer is actively searching for information about products and services that can fill their specific need.
Instead of paying a fee to be 'in the face' of the circulation of a newspaper, or the audience of a radio station (hence the very low response rates), with keyword marketing you pay only to reach people who are actually interested in your products and services.
Keyword marketing seems to solve the marketer's great dilemma. This is captured in a wry observation by department store entrepreneur John Wanamaker, 'I know that half of my advertising budget is wasted. I only wish I knew which half!'
When keyword marketing works well, it's almost like magic.
The only drawback is that it's difficult to do it really well -to know the keywords to target, to write a compelling ad, to match the landing page to the searcher's interest and to produce a high conversion rate among site visitors.
To do this effectively, you need to set up systems to monitor and improve the campaigns.
How Net Smart Marketing can help
We will work with you to understand your business.
We will develop an online marketing strategy with you:
- researching the keywords you should target
- identifying the geographical targets for your ads
- writing the ads
- building landing pages as necessary and
- setting up systems to implement and monitor the campaign.
This approach allows us to continually improve your results over time, to maximise your financial returns.
Professional Management of Keyword Campaigns
Google Adwords campaigns can be managed by a do-it-yourself method, but we don't recommend it.
The price you will pay and your position in the results are determined by the popularity and relevancy of your ads. The best ads with the best conversion rates will untimately be the winners.
A professional pay-per-click campaign can provide the boost to your business that you are looking for. And you can move forward with the confidence that your campaign can be stopped at any time with no more cost incurred.
At Netsmart Marketing, your keyword campaign will be managed by an Adwords Certified Partner. You can be assured your campaign will be developed professionally, and will bring quality visitors to your website.
For immediate results, call us today on 1800 726 090 or drop us a note via the Contact Us page for a complimentary keyword marketing consultation.