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Affiliate Marketing


What is affiliate marketing?


Affiliate marketing is another way of getting traffic to your website.

Companies use affiliate marketers to drive traffic to their websites, and (on the other hand) affiliate marketers and publishers can make substantial incomes by sending traffic to affiliate sites.

Many of the websites you visit every day are affiliate sites or carry affiliate links to affiliate partners.  News sites, cost comparison sites, specialist sites and many more, all make money from affiliate marketing.

Online comparison engines such as Get Price and Money Manager are affiliate sites.  The sites of our major newspapers carry affiliate advertising (with links to advertiser's websites).

The affiliate marketer drives traffic to a website and takes a commission based on the amount that the web visitor spends. 

The transactions are measured using tracking software.

Affiliate marketing can be used to generate more traffic for your website in return for a small commission -typically 5% of the sale. 
 

  

 

Is affiliate marketing right for me?


If you have an eCommerce website, you should consider affiliate marketing.  It is easy to track customer spending and to pay the commission to the affiliate marketer.

Affiliate marketing can be appropraite for non-eCommerce sites also, the site owner paying for traffic on a per visitor basis.

Secrets of success


To be successful in affiliate marketing, you need to think like an affiliate marketer.

They will want to ask:

  • Why should I send traffic to you rather than to someone else?
  • How are you going to track the conversions?
  • How can I trust yu to pay me the commissions?
  • How well does your site convert traffic?

Affiliate marketers are in it for the money.  You will have to convince them that sending traffic to your website will make them more money than sending it to a competitor.  They key aspects are conversion and tracking.  They will be interested if your website does a good job of selling, and they will want you to have a transparent means of tracking the transactions.


Setting up affiliate marketing


There are two main options for affiliate marketing:


  • Some websites, especially eCommerce sites, have affiliate marketing tools built into the site software.
  • There are companies that provide affiliate marketing services and will handle the tracking for you.

The first of these options is low cost, but you must satisfy your affiliates of your tracking ability, and that you will pay all commissions owing to them.

The second option provides security both for you and the affiliate.

Do you need help with affiliate marketing?


Net Smart Marketing can guide you through the complexities of affiliate marketing.  You can rely on our support and expertise.

Call us today on 1300 431 415 or send us a message now.